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Vanbag designs and collates electronic based quantitative and qualitative automotive research programmes for clients, given direct questions or by utilising complex problem recognition techniques- see methodology.
METHODOLOGY
The methods used for automotive research usually lie dynamically between the continuum of philosophical ideas. Aside basic ‘straw-polling’, typical client questions for short quantitative hypothesis involve a pilot study using the repertory grid technique (respondents forming their own constructs to answer questions) e.g. ‘the steering is [1] wobbly, [2] slack, [3] spongy’ followed by the application of standard deviation formulae to normalise and validate possible customer perceptions.
Blogging, news and podcasts when collated and analysed allows the possibility to attain the NPI, the Net Promoters Index for a particular product or brand. We monitor newsfeeds using pre-defined search criteria to collect relevant data, we then apply an influence factor to the author or publication and mark it as a promoter or detractor of our research subject. After a set-time has elapsed we normalise results to form the NPI (promoters-detractors) and if required repeat the exercise to monitor the effectiveness of any corrective action taken.
DELIVERY
Valuable research insights are useful if tangible solutions can be found to solve what seems like intangible problems. At Vanbag we have the automotive experience to apply a high level of quantitative reasoning skills and can integrate deductive logical aspects from multiple knowledge dimensions to form a complete 'research to action' programme.
